Congress
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Project
Competition
Honorable Mention
Jonathon Gitelson, Chicago, IL
The Car Project
During the summer of 2004, I moved across the street from the Funky Buddha
Lounge, a popular nightclub in Chicago’s West Loop Neighborhood.
Each night I would park my car on the street and each morning I would
find that numerous club fliers had been shoved beneath my windshield wipers
and into the cracks of my windows. By the time I got to my car each morning,
many of the other car owners had already left for the day, discarding
their fliers on the ground. This form of advertising intrigued me –
an attempt at communication with consumers that was clearly failing, creating
huge volumes of what was essentially expensively printed instant garbage.
Shortly after I moved in, I began collecting the fliers from my car and
from the sidewalk around my home. By the winter of 2004/2005, I had collected
over 1000 fliers, enough to cover my entire car. I spent three months
hand-sewing the fliers together to create a car cover and have photographed
the car, with car cover, parked in front of the clubs from whom I had
received fliers.
“The Car Project” was completed in December of 2005 and consists
of eight large-scale photographs. Each exhibition print is digitally printed
at 40” X 50” which allows the viewer to read the individual
fliers within each photograph.
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1648
Excalibur
Green Dolphin
Reunion
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Dragon Room
Funky Buddha
Ontourage
All images © Jonathan Gitelson
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